Thoughtful Juneteenth engagement matters. With this free Ultimate Juneteenth Social Media Toolkit, your organization can approach the holiday with intention and clarity.

With step-by-step guidance, this post provides the tools you need to build a Juneteenth social media campaign that’s both respectful and impactful.

As a federally recognized holiday, Juneteenth remains an important opportunity to reflect, acknowledge, and communicate your organization’s values, both internally and externally. From social media and e-newsletters to staff communications, engaging thoughtfully around this day can contribute to a workplace culture that is inclusive, aware, and grounded in shared understanding.

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A few of our favorite Juneteenth social media ideas:

• Post Juneteenth quotes and trivia to help educate your audiences
• Share about the history of Juneteenth
• Highlight the ways your company is celebrating Juneteenth, including closing your offices to honor the holiday
• Share celebratory Juneteenth recipes, articles, and events
• Ask engaging questions to start a dialogue
• Educate audiences with a link to learn, watch, or read more about this holiday

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Juneteenth Social Media Marketing Toolkit for Work

Why We Honor June 19th

What Is Juneteenth?

Juneteenth is a federal holiday that celebrates the emancipation of enslaved African American people in the United States. For this reason, the holiday is sometimes referred to as Freedom Day or Emancipation Day. This is a day to reflect on the atrocities and inequalities that African Americans have faced throughout history and in the present day.

Although President Abraham Lincoln signed the Emancipation Proclamation in 1863, the new law was not widely enforced throughout the entire United States. For example, in Texas, it took two and a half years for many enslaved people to learn they had been freed.

On June 19, 1865, Union Army General Gordon Granger and his federal troops arrived in Galveston, Texas. Granger told the enslaved people that they were now free, and he shared the news that the Civil War was over.

The celebration of Juneteenth as a holiday began in Galveston, Texas in the 1860s. Now, many Americans honor this day throughout the country. It is a day of celebration and hope, as well as a day to pay honor and respect to the many people who suffered greatly under slavery.

 Federal Recognition and Observance of Juneteenth

Juneteenth is celebrated on June 19th each year. This year, it will be observed on Friday, June 19, 2026. During instances when Juneteenth falls on a weekend day, the holiday is typically observed on the closest weekday.

Juneteenth became a United States federal holiday on June 17, 2021, when President Joseph Biden signed it into law. This was the first new federal holiday declared since MLK, Jr. Day was officially designated in 1983.

Why Companies Should Prioritize Juneteenth Social Media and Communications

Juneteenth represents freedom, liberation, and equality. Celebrating Juneteenth is a great way to show your company’s values and priorities, as well as stand in solidarity with the Black community while honoring this federal holiday.

Many companies celebrate by offering special employee learning activities and celebrations. This is especially meaningful because many people did not grow up learning about the impact and history of the holiday, since it is not widely taught in schools.

Watch the short video below to learn some basic do’s and don’t’s when honoring Juneteenth at work:

Engaging and Thought-Provoking Juneteenth Activities

Many communities celebrate with barbecues, picnics, and parades, as well as cultural events like lectures, exhibitions, performances, and workshops. Additionally, there are a variety of foods traditionally associated with Juneteenth that can be a meaningful part of your celebrations.

Juneteenth events can be celebratory in tone or more somber and learning-focused. When planning your own team activities, aim to create an environment of both respect and enjoyment. Remember, this is a time to celebrate freedom and equality. But, it’s also a time to remember and learn about the inequities of the past and the present. Take care to avoid stereotypes and plan activities that will educate and inspire your team members.

Looking for unique Juneteenth virtual programs for your team? Explore Unexpected Virtual Tours & Training’s lineup of interactive Juneteenth experiences, including immersive virtual tours and facilitated workshops designed to engage, educate, and spark meaningful conversation.

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Juneteenth Social Media Kit

Your step-by-step guide to create your company’s digital marketing plan for Juneteenth 2026.

Step 1: Define Purpose and Goals for Your Social Media Efforts

There are many wonderful reasons to honor Juneteenth. Knowing your company’s reasons for sharing about this holiday will help bring clarity to your messaging and ensure you’re able to measure your impact.

Before you begin planning, meet with your company’s leadership, marketing team, and/or HR professionals to ensure everyone is aligned about why you’re promoting this holiday and what your overarching message will be.

For example, maybe your goal is to support Black-led causes and amplify Black voices. In that case, your content strategy might include a lot of re-sharing content (with permission) from Black historians or influencers, sharing articles written by Black authors, and sharing about your favorite Black-owned businesses.

On the other hand, your primary goal might be to showcase how your company is welcoming and inclusive to all. In that case, your content strategy might include sharing photos of your team learning about Juneteenth together, highlighting corporate initiatives, and sharing infographics about year-round inclusivity efforts.

From there, you can create additional goal metrics like engagement or click-through rates to determine whether your social media campaign is resonating with your audiences. For instance, you could choose to track follower growth, social post engagement metrics, anecdotal comment feedback, email click-through rates, specific actions your audiences takes, and more.

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Step 2: Brainstorm Ideas with Your Team

To ensure your Juneteenth communications reflect a range of perspectives and lived experiences, consider hosting an open brainstorming session where employees can share their ideas and input.

If your team is virtual, plan a video call that everyone is welcome to participate in. Be sure to include in your calendar invite a clear description of what attendees should do to prepare. For example, you might ask them to watch a brief video about June 19th or even send them this post as a primer.

Sample Calendar Invite: Social Media Brainstorming Session for Juneteenth

Hi team,

I’m sharing an invitation for an optional meeting to brainstorm Juneteenth digital marketing ideas for [Company Name].

As you may know, Juneteenth takes place on June 19. This holiday celebrates the end of slavery in the U.S. and honors the many struggles and injustices African Americans have faced throughout our country’s history and in the present day.

Because it is a federal holiday, it’s especially important that [Company Name] demonstrates our corporate values by honoring Juneteenth in our internal and external communications during the month of June.

Join us for a lively virtual discussion in a safe, inclusive environment. Please come prepared with a general knowledge of what Juneteenth is, as well as your questions and ideas.

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Step 3: Create Your Content Calendar

There’s a reason why your English teachers probably taught you to create an outline before you begin writing. It turns out that the human brain considers “planning” and “doing” to be two different tasks, best done in separate phases. For that reason, you may want create your Juneteenth content calendar before you dive into creating your content.

Tools to create your content calendar:

• A social media planning tool, like Later or Hootsuite
• A project management system like Asana, Trello, Monday, or Airtable
• Google Calendar or Outlook Calendar
• A collaborative spreadsheet
• A project manager to keep it all organized!

Group your calendar according to the type of communications you’re planning. For example, depending on the system you’re using, you might want to color-code all your e-newsletter topics with one color, social media posts with another color, blog ideas with another color, and so on. Your Juneteenth communications might include regular or recurring topics throughout the month of June.

If you’ve never made a content calendar before – or if you need a refresher – check out this free social media content calendar template from HubSpot.

Juneteenth ideas for your content calendar:

• Post quotes about Juneteenth from noteworthy historical figures or influential people
• Share recipes and hosting ideas
• Teach audiences historical facts or trivia
• Promote community events and activities such as picnics or parades
• Repost a Juneteenth news article relevant to your industry or location
• Share photos of your team celebrating the holiday
• Highlight the ways in which your company supports Black-owned businesses
• Ask your audience a thought-provoking question and encourage them to respond
• Use interactive social media features, like Instagram Story polls and questions

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Step 4: Build Your Social Media Posts for Juneteenth

Once you’ve determined your purpose and goals, brainstormed Juneteenth ideas, and built your content calendar, it’s time to create your digital marketing content!

While your communications should reflect the overall mood and visuals of the holiday, it’s also important to stay mindful of your company’s existing brand standards (colors, fonts, logo, visual style guidelines, tone and personality, etc.).

Resources to create your company’s Juneteenth marketing materials:

• Canva’s Black Lives Matter resource library of photos and digital graphics (must have a Canva account to view, can sign up for free)
• The Jopwell Collection, a diverse collection of work-related stock photos, free to use with attribution
• Juneteenth color codes, including HEX codes as well as RGB and CMYK codes
• Virtual Juneteenth learning resources from the National Museum of African American History & Culture

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Step 5: Continue the Dialogue Year-Round

Ideally, your company’s Juneteenth marketing efforts will spark a dialogue, both in your company and with your digital audiences. Continue the dialogue by engaging with any comments, DMs, or inquiries you receive as a result of your communications.

Even negative comments can give your company an opportunity to engage respectfully and demonstrate your values. That said, it’s also perfectly acceptable to delete comments that are hateful or make others feel unsafe, in the spirit of fostering a safe and welcoming community.

It’s a great idea to debrief with your team after your social media campaign. Share your metrics or analytics, if appropriate, as well as any feedback about your social posts, emails, etc. You can also ask everyone what they think worked well, as well as what could be improved.

As part of this process, take inspiration from how other companies have honored Juneteenth. What do you think these companies did well? What would you have done differently? The section below includes a variety of examples of leading companies’ Juneteenth social posts. Use this as a starting point for your team’s dialogue!

Finally, ask everyone to share their own insights or reflections about your company’s Juneteenth efforts, if they feel comfortable doing so, with an option for anonymous feedback to gather candid thoughts. This feedback can help shape communication efforts in future years and throughout the remainder of this year.

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Corporate Social Media Posts Celebrating Juneteenth at Work

Take inspiration from real-world Juneteenth social posts from top companies below:

B-Stock

B-Stock is the leading B2B recommerce platform, helping businesses unlock value from returned, trade-in, and excess inventory through a streamlined, scalable marketplace.

During this most recent Juneteenth holiday, B-Stock highlighted their team’s participation in the Juneteenth: Emancipation team experience with Unexpected Virtual Tours & Training. By engaging in this program, their team took time to deepen their understanding of the history and significance of the holiday, demonstrating their commitment to learning, reflection, and continued growth.

Bank of America

As one of the largest banks in the world, Bank of America is well-positioned to recognize the importance of fostering inclusive communities – both within their workforce and across the audiences they serve.

In observance of Juneteenth, Bank of America shared a simple, on-brand graphic and caption honoring the significance of Juneteenth. While understated, this approach reflects an accessible way to acknowledge the holiday, reinforcing awareness among both internal and external stakeholders.

Dr. Bronner’s

Dr. Bronner’s is widely recognized for their bestselling castille soaps along with a range of home and self-care products. Today, Dr. Bronner’s remains the top-selling soap brand in the U.S. natural marketplace.

To honor Juneteenth, Dr. Bronner’s posted a branded graphic announcing the company’s closure for the holiday. Accompanied by a caption that briefly shared about the history and significance of Juneteenth, their post helped to clearly communicate the pause in their internal operations while reinforcing awareness and understanding among their audience.

National Park Service

As a federal agency, the National Park Service marked this federal holiday with a social media post sharing a brief history of Juneteenth. Additionally, their post invited visitors to commemorate the day with free admission to national parks.

Given that many national parks interpret and preserve histories tied to slavery and the Civil War, this invitation offers an especially meaningful way for audiences to engage with the holiday through learning and reflection.

Reddit, Inc.

With more than 100,000 active online communities, Reddit is a digital hub where millions of people connect every day. This past Juneteenth, Reddit, Inc. posted about their internal employee activities honoring Juneteenth.

At their NYC office, Reddit hosted a guest speaker who engaged their team in exploring the history of Juneteenth, why it still matters, and how to carry forward the meaning of the holiday throughout daily life.

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Go Beyond Social Media: Book a Live Virtual Team Building Experience for Juneteenth

Rethink your next corporate Juneteenth celebration with highly immersive and engaging sessions from Unexpected Virtual Tours & Training.

For our Juneteenth programming, we have:

• 250+ thrilled clients
• led 300+  training sessions
• trained over 20,000+ employees
• 3 Juneteenth virtual events to choose from

Juneteenth: Emancipation

Discover one of the most unique and uplifting ways to celebrate the powerful history of Juneteenth. The hour-long Juneteenth: Emancipation Virtual Experience blends storytelling, live-streamed site visits, and interactive elements like trivia to explore the history and significance of this important holiday.

Guided by engaging hosts, your team will learn about key figures, cultural traditions, and the lasting impact of emancipation – all in a format designed to be both thoughtful and energizing. Optional curated treat boxes featuring products from Black-owned businesses add an additional layer of connection to the experience.

Named by Lonely Planet as one of the ten best ways to honor Juneteenth! Learn more and book your session here.

Juneteenth: Rise

Take your team deeper into the story of Juneteenth with the Juneteenth: Rise Virtual Tour. This engaging hour-long virtual experience explores the years following emancipation, highlighting the growth, resilience, and achievements of Black communities across the country.

Through live-streamed visits, storytelling, and interactive elements, your team will learn about influential figures like Ida B. Wells and Opal Lee, as well as the cultural traditions that shaped Juneteenth celebrations. Optional curated treat boxes featuring products from Black-owned businesses offer an added, tangible connection to the experience.

Book your Juneteenth: Rise Virtual Tour here.

Juneteenth: Celebration

Juneteenth: Celebration takes a fresh and engaging look at how fashion, self-expression, and culture have shaped Emancipation Day celebrations from the 1860s to today.

Through interactive storytelling, trivia, and live-streaming from New York City, your team will explore the stories of influential figures including Elizabeth Keckley, Frederick Douglass, Ann Lowe, and Diana Ross while discovering how clothing has served as a powerful form of identity, agency, and celebration.

Inspired by themes from First Lady Michelle Obama’s “The Look,” this lively virtual experience blends history, culture, and team engagement in a way that feels thoughtful, uplifting, and fun. Rather than a lecture, Juneteenth: Celebration invites your team to honor the traditions and legacy of Juneteenth through meaningful discussion, immersive exploration, and a celebration of Black creativity and resilience.

See the details and book your Juneteenth: Celebration.

Work Culture Workshop: Defining Anti-Racism and the Allyship Continuum

This 90-minute, facilitator-led experience invites teams to learn about what anti-racism means, examine how different forms of bias intersect, and reflect on where various actions fall along the allyship continuum. Through guided discussion, real-world scenarios, and interactive dialogue, your team will build shared language around communication and deepen their understanding of how to show up more thoughtfully in the workplace.

Designed to be engaging and conversational (not lecture-based!), this workshop helps teams like yours strengthen their awareness, emotional intelligence, and connection across differences.

Book your Work Culture Workshop today.

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We wish you and your team a meaningful Juneteenth with space to learn, reflect, and celebrate. Looking for more ideas to honor this holiday? Explore our guide on Juneteenth Virtual Events & Activities for Work.