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Hispanic Heritage Month Social Media Toolkit

Hispanic Heritage Month Social Media Toolkit

In this Hispanic Heritage Month Social Media Toolkit, you’ll find prompts, ideas, and example posts to honor the occasion on your company’s social media channels. Remember, Hispanic Heritage Month is from September 15-October 15 each year!

Hispanic Heritage Month is a time to celebrate Hispanic and Latinx culture. Additionally, it’s a time to learn about Hispanic history and support causes related to the Hispanic community.

As a result, it’s the perfect time to use your company’s social media and marketing materials to start a conversation around Hispanic heritage. This guide will show you how!

Hispanic Heritage Month Social Media Ideas for Work

A few of our favorite Hispanic Heritage Month social media ideas:

  • Share Hispanic quotes, reading recommendations, podcasts, and music
  • Pair your posts with meaningful community action
  • Plan a Hispanic Heritage Month team building activity and share about it on your company’s social media
  • Diversify your company’s social media feed by following more Hispanic creators
  • Amplify Hispanic voices and messages on your social media, with creators’ permission

In this guide, you’ll find:

  • Ideas for what to post on your company’s social media
  • Respectful ways to celebrate Hispanic heritage – and what to avoid
  • Ideas to support and engage with your local Hispanic community
  • Quotes, historical facts, and other sharable content
  • Frequently asked questions about Hispanic Heritage Month
  • Inspiring examples of companies celebrating Hispanic heritage on social media


1. Plan a Virtual Hispanic Heritage Celebration & Share on Social Media

Celebrate Hispanic and Latinx heritage with your team through a virtual DEI event. Embark on a virtual field trip to St. Augustine, Florida, the oldest Hispanic community in the country, and explore the Tejano Walking Trails in Austin, Texas, including the Tejano Music Legends Trail. Led by knowledgeable guides, your team will discover untold stories of Latinx entrepreneurs, creators, and musicians, and learn about the impact of Latin music on American culture.

After the event, share a recap on social media highlighting your team’s key takeaways and fascinating new information. To ensure privacy, make participation in social media posts optional, allow anonymous or first-name-only sharing, and obtain photo release forms in advance.

Book Your Hispanic Heritage Month Virtual Team Building Session Today!

Papel Picado Art

2. Pair Your Social Posts with Meaningful Action

Before you plan your Hispanic Heritage Month social media campaign, consider how you can pair your content with meaningful action. After all, actions speak louder than words.

Additionally, a recent article by Deloitte in The Wall Street Journal points to the importance of DEI initiatives for your bottom line. The article noted:

“Increasingly, consumers want to know whether a brand supports diversity, equity, and inclusion (DEI) in the workforce and society. More than half (57%) of consumers surveyed say they are more loyal to brands that demonstrate commitment to addressing social inequities in all their actions.”

For instance, your company might sponsor a local festival celebrating Hispanic culture, plan a volunteer day, advocate for change, or more. There are many ways to pair your words with action. You can even ask your team to contribute ideas, helping with employee buy-in!

Above all, remember that social media posts are just one part of a meaningful Hispanic Heritage Month campaign.

Hispanic Heritage Month Quotes Sonia Sotomayor

3. Share Inspiring Quotes from Hispanic Leaders on Social Media

Quotes from noteworthy figures – past and present – have the power to inform and inspire your audiences. Additionally, social media posts that feature quotes are highly “shareable,” which can help amplify your message and boost engagement.

This Hispanic Heritage Month, share quotes from Hispanic and Latinx activists, authors, public figures, and more. Use your company’s preferred fonts and colors to design on-brand quote graphics.

We’ve gathered some of our favorite quotes (one for every day of Hispanic Heritage Month!) in this guide: 30 Hispanic Heritage Month Quotes.

4. Be Respectful of Hispanic Culture & Avoid Appropriation

There’s a difference between cultural appreciation and appropriation. Sometimes, it’s tricky to know what’s acceptable – especially in a workplace environment.

As a result, some companies find it helpful to hire a DEI consultant to help shape your plans. That way, you can rely on the expert guidance of someone who is familiar with best practices, which can evolve over time.

In general, many resources agree on a few key things to avoid during Hispanic Heritage Month. For instance, your team should skip the sombreros, moustaches, or any other attire that treats culture as a costume. Additionally, it’s important to recognize that there are many different subcultures within Hispanic culture. Different countries and communities have their own unique histories, customs, and languages.

Want to learn more about appreciation vs. appropriation? This PBS Guide for Educators is a helpful year-round primer for anyone in an HR or training role.

Hispanic Heritage Month Social Media Ideas Books Podcasts Music

5. Share What You’re Watching, Reading, & Listening to in Honor of Hispanic Heritage

Explore Hispanic heritage by watching, reading, and listening to works by Hispanic and Latinx creators with your team. Then, share your favorites on your company’s social media. You’ll build connection with your audiences while sharing your DEI initiatives.

Additionally, consider making your posts interactive! For example, share a poll in your Instagram story, make a fun TikTok that invites comments, or ask a question in your caption. For instance: “What’s your favorite book by a Hispanic author?” Or: “What’s a great Latinx-hosted podcast you’ve listened to?”

Types of recommendations to share on social media during Hispanic Heritage Month:

  • Hispanic Heritage Month book recommendations by Hispanic authors
  • Songs by Hispanic artists and playlists featuring Hispanic and Latinx artists
  • Your favorite magazines, e-zines, and poetry journals celebrating the Hispanic community
  • Films and documentaries about Hispanic history and culture
  • Podcasts hosted by Hispanic people

6. Share About Hispanic History with Your Followers

Rather than using Hispanic Heritage Month as an opportunity to promote your company, consider it a chance to share knowledge, instead.

Some ways to share about Hispanic history and culture on social media:

  • Share this 2 minute video about Hispanic Heritage Month from the Studies Weekly. This is a great introduction for your team to watch together, too.
  • Feature a noteworthy Hispanic inventor, author, or scientist and share about their life and accomplishments.
  • Share a fact about Hispanic heritage that you found surprising. For example –

Hispanic Heritage Month Social Media Ideas Influencer

7. Collaborate with Hispanic Content Creators

Partnering with a content creator can be a mutually beneficial way to run a Hispanic Heritage Month social media campaign.

Depending on your company’s size, budget, and industry, there are a variety of ways to engage with a content creator. These range from affiliate marketing links to sponsoring Hispanic content creators, and more.

Want to learn more about the landscape of Hispanic and Latinx influencer marketing? This article shares how Latinx influencers are pushing for inclusion in digital campaigns.

8. Share How Celebrating Hispanic Heritage Aligns with Your Company’s DEI Goals

If your company has specific DEI initiatives that support the Hispanic community, this is a perfect time to share about them. For instance, your company might volunteer with a nonprofit serving the Hispanic community. Or, maybe you have vendor guidelines that require your company to purchase from diverse businesses.

On the other hand, if your company doesn’t actively support the Hispanic community, this may be a moment to pause and examine why sharing about Hispanic Heritage Month is important to your company.

Hispanic organizations to support this month (and year-round!):

  • Green Latinos: “An active communidad of Latino/a/x leaders, emboldened by the power and wisdom of our culture, united to demand equity and dismantle racism, resourced to win our environmental, conservation, and climate justice battles, and driven to secure our political, economic, cultural, and environmental liberation.”
  • Voto Latino Foundation: This nonprofit arm of the political organization Voto Latino is dedicated to registering Latinx voters and encouraging civic participation.
  • The Hispanic Institute: A nonprofit that provides “an effective education forum for an informed and empowered Hispanic America.”

You can also reach out to your local Hispanic Chamber of Commerce to find creative ways to engage with your local community!

9. Use #HispanicHeritageMonth Hashtags

To help your Hispanic Heritage Month social media posts reach the right audiences, use hashtags related to Hispanic Heritage Month. That’s because social media users can search hashtags to find posts and ideas related to their interests.

Try using these hashtags to boost your social media post visibility:

  • #HispanicHeritageMonth
  • #HispanicHeritageMonth2024
  • #latinx, #latina, #latino

10. Take a Cue from Top Brands’ Hispanic Heritage Month Social Posts

Even though you want your social content to be unique to your brand, it helps to get inspiration from other successful companies. For example, we’re taking cues from last year’s Hispanic Heritage Month posts created by some of the brands below.

Intuit Quickbooks

Intuit QuickBooks post celebrating Hispanic Heritage Month

QuickBooks shared a free recording and resources featuring interviews with noteworthy Hispanic figures and Hispanic small business owners. This helpful business information is aligned with QuickBooks’ financial service offerings.

Moreover, QuickBooks’ team refrained from directly pitching their services and instead focused on empowering and uplifting Hispanic business owners.


HelloFresh social post featuring Latin American chefs

Popular meal kit company HelloFresh used Hispanic Heritage Month as an opportunity to highlight and promote Hispanic chefs. As with QuickBooks’ post above, this social post is aligned with HelloFresh’s products. But, the company shines a spotlight on Hispanic creators rather than their meal kits.

Patagonia: Year-Round Support for Hispanic Communities

Patagonia's social media post celebrating Hispanic Heritage Month

Adventure clothing and equipment company Patagonia showed their year-round support for the Hispanic community with this social post. Note the date – Patagonia is posting in May, long after Hispanic Heritage Month.

With this social post, Patagonia is raising awareness about racial disparities in farm ownership while also raising funds for a farm worker advocacy organization. They invite their audience to get involved by streaming a YouTube video, which then prompts audiences to support the cause.

11. Diversify Your Social Feed by Following Hispanic Creators

Hispanic Heritage Month is a great time to diversify your social media feed, in your personal life and for your company. Take a few minutes to scroll through your company’s “Following” list on your social media platforms. Is your account following thought leaders that represent different backgrounds and experiences?

If not, now is a great time to seek out diverse creators. You’ll cast a wider net for re-sharable content while also learning about different points of view and issues.

Additionally, this is a great year-round idea. Even after Hispanic Heritage Month is over, it’s important to seek out content creators who represent diverse races, backgrounds, age groups, sizes, gender identities, locations, abilities and disabilities, and more.

To get started, check out this guide to 25 Top Latino Influencers to Know from a wide variety of industries.

12. Amplify Hispanic Voices

After you diversify your company’s social media feed (idea #11 above), consider amplifying Hispanic voices to your audience. By re-sharing content from Hispanic and Latinx creators, you’re helping expand your audiences’ worldviews while sharing important messages.

That said, remember to always ask ahead of time when sharing other people’s work to your audience. This best practice helps ensure that your company is respectful of Hispanic creators who devote time, energy, and resources to their content.

Frequently Asked Questions About Hispanic Heritage Month

What is Hispanic Heritage Month and when is it celebrated?

Hispanic Heritage Month, observed from September 15 to October 15, is a time to celebrate and honor the rich culture and contributions of Hispanic and Latinx communities. The celebration began as Hispanic Heritage Week under President Lyndon Johnson in 1968 and was later expanded to a month by President Ronald Reagan in 1988. The starting date of September 15 coincides with the independence day of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. During this month, people come together to support Hispanic friends and colleagues while enjoying festivals, dances, concerts, and parades that showcase the vibrant Hispanic culture.

How can I respectfully honor and promote Hispanic heritage on social media and at work?

There are many meaningful ways to celebrate and promote Hispanic heritage both on social media and in the workplace. To respectfully engage on social media, diversify your feed by following Hispanic creators and influencers, amplify Hispanic voices by sharing their content, learn and share about Hispanic history, and support Hispanic-owned businesses and causes.

At work, you can honor Hispanic heritage by sharing knowledge about Hispanic culture and history with your team through trivia challenges or educational videos. Consider volunteering with a nonprofit that serves Hispanic communities or hosting a virtual potluck where each team member prepares a dish from a Spanish-speaking country.

For more ideas, check out our guide “22+ Hispanic Heritage Month Activities for Work,” which offers a variety of activities suitable for virtual and hybrid teams. By taking these steps, you can create a more inclusive environment that celebrates and appreciates the rich contributions of Hispanic culture.

What is the difference between Hispanic and Latinx?

The short answer is: it’s nuanced! Britannica shares some guidance on the topic.

In general, “‘Latino’ is understood as shorthand for the Spanish word latinoamericano...and refers to (almost) anyone born in or with ancestors from Latin America and living in the U.S.”

On the other hand, “‘Hispanic’ is generally accepted as a narrower term that includes people only from Spanish-speaking Latin America, including those countries/territories of the Caribbean or from Spain itself.”

However, Britannica notes that these categorizations are imperfect. That’s because our unique family histories mean that many people consider themselves to be a part of multiple groups. Additionally, some people may prefer to identify more specifically with their country of origin.

Resources for learning more about Hispanic culture and history

As it happens, there are many online resources to inform you and your team about occasions like Hispanic Heritage Month. To get started, visit HispanicHeritageMonth.gov. From there, you can explore National Archives and keep an eye out for upcoming events.

We wish you and your team a happy Hispanic Heritage Month filled with learning and fun. For an interactive virtual experience, reserve your spot for our upcoming Hispanic Heritage Month virtual team building session!