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Hispanic Heritage Month Social Media Toolkit: 2023

Hispanic Heritage Month Social Media Toolkit

In this Hispanic Heritage Month Social Media Toolkit, you’ll find prompts, ideas, and example posts to honor the occasion on your company’s social media channels. Remember, Hispanic Heritage Month is from September 15-October 15 each year!

Hispanic Heritage Month is a time to celebrate Hispanic and Latinx culture. Additionally, it’s a time to learn about Hispanic history and support causes related to the Hispanic community.

As a result, it’s the perfect time to use your company’s social media and marketing materials to start a conversation around Hispanic heritage. This guide will show you how!

Hispanic Heritage Month Social Media Ideas for Work

A few of our favorite Hispanic Heritage Month social media ideas:

Read on for more information on these Hispanic Heritage Month social media ideas, and more ideas!

  • Share Hispanic Heritage Month month quotes, reading recommendations, podcasts, and music
  • Pair your Hispanic Heritage Month posts with meaningful community action
  • Plan a Hispanic Heritage Month team building activity and share about it on your company’s social media
  • Diversify your company’s social media feed by following more Hispanic creators
  • Amplify Hispanic voices and messages on your social media, with creators’ permission

In this guide, you’ll find:

  • Ideas for what to post on your company’s social media during Hispanic Heritage Month
  • Respectful ways to celebrate Hispanic heritage – and what to avoid
  • Ideas to support and engage with your local Hispanic community
  • Quotes, historical facts, and other sharable Hispanic Heritage month content
  • Frequently asked questions about Hispanic Heritage Month
  • Inspirational Hispanic Heritage Month social media posts from other companies

Book Your Hispanic Heritage Month Team Building Event

Papel picado art Hispanic Heritage Month Activities for Workplace

Hispanic Heritage Month Virtual Team Building Session:

Celebrate Hispanic and Latinx Heritage in our virtual DEI event! Discover America’s untold stories of Latinx entrepreneurs, creators, and musicians. Your experience will be led by two knowledgeable and personable in-studio guides, as well as two on-location guides.

Take a virtual field trip together to St. Augustine, Florida, and Austin, Texas. In St. Augustine, your team will virtually travel to the oldest Hispanic community in the country. Then, virtually trek the Tejano Walking Trails in Austin, including the Tejano Music Legends Trail. Additionally, you’ll learn all about the impact of Latin music on American culture.

Learn more and book your Hispanic Heritage Month team building experience.

1. Pair Your Social Posts with Meaningful Action

Before you plan your Hispanic Heritage Month social media campaign, consider how you can pair your content with meaningful action. After all, actions speak louder than words.

Additionally, a recent article by Deloitte in The Wall Street Journal points to the importance of DEI initiatives for your bottom line. The article noted:

“Increasingly, consumers want to know whether a brand supports diversity, equity, and inclusion (DEI) in the workforce and society. More than half (57%) of consumers surveyed say they are more loyal to brands that demonstrate commitment to addressing social inequities in all their actions.”

For instance, your company might sponsor a local festival celebrating Hispanic culture, plan a volunteer day, advocate for change, or more. There are many ways to pair your words with action. You can even ask your team to contribute ideas, helping with employee buy-in!

Above all, remember that social media posts are just one part of a meaningful Hispanic Heritage Month campaign.

2. Plan a Hispanic Heritage Month Virtual Team Building Experience & Share It on Social Media! – One of Our Favorite Hispanic Heritage Month Social Media Ideas!

Plan a fun activity to celebrate Hispanic Heritage Month and post a recap on social media! You can share your team’s key takeaways and new information that you found surprising or fascinating.

To ensure your team’s comfort and privacy, make it clear that sharing feedback and quotes for social media is completely optional. Give employees the opportunity to share anonymously, or to only have their first name used on social media, if they wish. Or, ask participants to sign a release form allowing their photo to be taken and used on social media ahead of time.

Hispanic Heritage Month Quotes Sonia Sotomayor

3. Share Hispanic Heritage Month Quotes on Social Media

Quotes from noteworthy figures – past and present – have the power to inform and inspire your audiences. Additionally, social media posts that feature quotes are highly “shareable,” which can help amplify your message and boost engagement.

This Hispanic Heritage Month, share quotes from Hispanic and Latinx activists, authors, public figures, and more. Use your company’s preferred fonts and colors to design on-brand quote graphics.

We’ve gathered some of our favorite quotes (one for every day of Hispanic Heritage Month!) in this guide: 30 Hispanic Heritage Month Quotes.

4. Be Respectful of Hispanic Culture & Avoid Appropriation

There’s a difference between cultural appreciation and appropriation. Sometimes, it’s tricky to know what’s acceptable – especially in a workplace environment.

As a result, some companies find it helpful to hire a DEI consultant to help shape your plans. That way, you can rely on the expert guidance of someone who is familiar with best practices, which can evolve over time.

In general, many resources agree on a few key things to avoid during Hispanic Heritage Month. For instance, your team should skip the sombreros, moustaches, or any other attire that treats culture as a costume. Additionally, it’s important to recognize that there are many different subcultures within Hispanic culture. Different countries and communities have their own unique histories, customs, and languages.

Want to learn more about appreciation vs. appropriation? This PBS Guide for Educators is a helpful year-round primer for anyone in an HR or training role.

Hispanic Heritage Month Social Media Ideas Books Podcasts Music

5. Share What You’re Watching, Reading, & Listening to This Hispanic Heritage Month – One of Our Favorite Hispanic Heritage Month Social Media Ideas!

Explore Hispanic heritage by watching, reading, and listening to works by Hispanic and Latinx creators with your team. Then, share your favorites on your company’s social media. You’ll build connection with your audiences while sharing your DEI initiatives.

Additionally, consider making your posts interactive! For example, share a poll in your Instagram story, make a fun TikTok that invites comments, or ask a question in your caption. For instance: “What’s your favorite book by a Hispanic author?” Or: “What’s a great Latinx-hosted podcast you’ve listened to?”

Types of recommendations to share on social media during Hispanic Heritage Month:

  • Hispanic Heritage Month book recommendations by Hispanic authors
  • Songs by Hispanic artists and playlists featuring Hispanic and Latinx artists
  • Your favorite magazines, e-zines, and poetry journals celebrating the Hispanic community
  • Films and documentaries about Hispanic history and culture
  • Podcasts hosted by Hispanic people

6. Share About Hispanic History with Your Followers

Rather than using Hispanic Heritage Month as an opportunity to promote your company, consider it a chance to share knowledge, instead.

Some ways to share about Hispanic history and culture on social media:

  • Share this 2 minute video about Hispanic Heritage Month from the Studies Weekly. This is a great introduction for your team to watch together, too.
  • Feature a noteworthy Hispanic inventor, author, or scientist and share about their life and accomplishments.
  • Share a fact about Hispanic heritage that you found surprising. For example –

Hispanic Heritage Month Social Media Ideas Influencer

7. Collaborate with Hispanic Content Creators – One of Our Favorite Hispanic Heritage Month Social Media Ideas!

Partnering with a content creator can be a mutually beneficial way to run a Hispanic Heritage Month social media campaign.

Depending on your company’s size, budget, and industry, there are a variety of ways to engage with a content creator. These range from affiliate marketing links to sponsoring Hispanic content creators, and more.

Want to learn more about the landscape of Hispanic and Latinx influencer marketing? This article shares how Latinx influencers are pushing for inclusion in digital campaigns.

8. Share How Hispanic Heritage Month fits into Your Company’s DEI Goals

If your company has specific DEI initiatives that support the Hispanic community, this is a perfect time to share about them. For instance, your company might volunteer with a nonprofit serving the Hispanic community. Or, maybe you have vendor guidelines that require your company to purchase from diverse businesses.

On the other hand, if your company doesn’t actively support the Hispanic community, this may be a moment to pause and examine why sharing about Hispanic Heritage Month is important to your company.

Some organizations to support during Hispanic Heritage Month (and year-round!):

  • Green Latinos: “An active communidad of Latino/a/x leaders, emboldened by the power and wisdom of our culture, united to demand equity and dismantle racism, resourced to win our environmental, conservation, and climate justice battles, and driven to secure our political, economic, cultural, and environmental liberation.”
  • Voto Latino Foundation: This nonprofit arm of the political organization Voto Latino is dedicated to registering Latinx voters and encouraging civic participation.
  • The Hispanic Institute: A nonprofit that provides “an effective education forum for an informed and empowered Hispanic America.”

You can also reach out to your local Hispanic Chamber of Commerce to find creative ways to engage with your local community!

9. Use Hispanic Heritage Month Hashtags

To help your Hispanic Heritage Month social media posts reach the right audiences, use hashtags related to Hispanic Heritage Month. That’s because social media users can search hashtags to find posts and ideas related to their interests.

Try using these Hispanic Heritage Month hashtags to boost your social media post visibility:

  • #HispanicHeritageMonth
  • #HispanicHeritageMonth2023
  • #latinx, #latina, #latino

10. Take a Cue from Top Brands’ Hispanic Heritage Month Social Posts

Even though you want your social content to be unique to your brand, it helps to get inspiration from other successful companies. For example, we’re taking cues from last year’s Hispanic Heritage Month posts created by some of the brands below.

Intuit Quickbooks: Hispanic Heritage Month Social Media Post Example

QuickBooks shared a free recording and resources featuring interviews with noteworthy Hispanic figures and Hispanic small business owners. This helpful business information is aligned with QuickBooks’ financial service offerings.

Moreover, QuickBooks’ team refrained from directly pitching their services and instead focused on empowering and uplifting Hispanic business owners.

HelloFresh: Hispanic Heritage Month Social Media Post Example

Popular meal kit company HelloFresh used Hispanic Heritage Month as an opportunity to highlight and promote Hispanic chefs. As with QuickBooks’ post above, this social post is aligned with HelloFresh’s products. But, the company shines a spotlight on Hispanic creators rather than their meal kits.

Patagonia: Year-Round Support for Hispanic Communities

Adventure clothing and equipment company Patagonia showed their year-round support for the Hispanic community with this social post. Note the date – Patagonia is posting in May, long after Hispanic Heritage Month.

With this social post, Patagonia is raising awareness about racial disparities in farm ownership while also raising funds for a farm worker advocacy organization. They invite their audience to get involved by streaming a YouTube video, which then prompts audiences to support the cause.

11. Diversify Your Social Feed by Following Hispanic Creators

Hispanic Heritage Month is a great time to diversify your social media feed, in your personal life and for your company. Take a few minutes to scroll through your company’s “Following” list on your social media platforms. Is your account following thought leaders that represent different backgrounds and experiences?

If not, now is a great time to seek out diverse creators. You’ll cast a wider net for re-sharable content while also learning about different points of view and issues.

Additionally, this is a great year-round idea. Even after Hispanic Heritage Month is over, it’s important to seek out content creators who represent diverse races, backgrounds, age groups, sizes, gender identities, locations, abilities and disabilities, and more.

To get started, check out this guide to 25 Top Latino Influencers to Know from a wide variety of industries.

12. Amplify Hispanic Voices – One of Our Favorite Hispanic Heritage Social Media Ideas!

After you diversify your company’s social media feed (idea #11 above), consider amplifying Hispanic voices to your audience. By re-sharing content from Hispanic and Latinx creators, you’re helping expand your audiences’ worldviews while sharing important messages.

That said, remember to always ask ahead of time when sharing other people’s work to your audience. This best practice helps ensure that your company is respectful of Hispanic creators who devote time, energy, and resources to their content.

Frequently Asked Questions About Hispanic Heritage Month

What is Hispanic Heritage Month?

Hispanic Heritage Month is a time to reflect on the importance of Hispanic and Latinx culture. Additionally, it’s a time to celebrate and grow together while supporting our Hispanic friends and colleagues.

Hispanic Heritage Month started as Hispanic Heritage Week under President Lyndon Johnson. He signed Hispanic Heritage Week into United States law in 1968. Then, on August 17, 1988, the celebration expanded into a month when President Ronald Reagan signed National Hispanic Heritage Month into law.

Specifically, Hispanic Heritage Month starts on September 15. That’s because September 15 is independence day for five Latin American countries. In 1821, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua declared their independence.

Now, we celebrate the month-long holiday of Hispanic culture, from September 15 through October 15. During this time, you can enjoy festivals, dances, concerts, parades, and more.

When is Hispanic Heritage Month?

Hispanic Heritage Month is celebrated each year from September 15 through October 15.

How can I respectfully promote Hispanic Heritage Month on social media?

Diversify your feed, amplify Hispanic voices, learn and share about Hispanic history, and support Hispanic businesses, communities, and causes! There are many amazing ways to respectfully promote Hispanic Heritage Month on social media. Utilize the ideas in this blog post to get started and spark your own creativity.

How can I honor Hispanic Heritage Month at work?

There are plenty of ways to respectfully celebrate Hispanic Heritage Month at work! For instance, you can share knowledge about Hispanic culture and history with your team through trivia challenges or educational YouTube videos. Additionally, you can volunteer with a nonprofit that serves Hispanic communities or causes.

Another great idea to consider: host a virtual potluck! During this activity, each of your team members can prepare a different dish from a Spanish-speaking country. Then, share about your dish during a video call.

For nearly two dozen ideas to celebrate Hispanic Heritage Month at work, read our guide: 22+ Hispanic Heritage Month Activities for Work. You’ll find plenty of activities and ideas perfect for virtual and hybrid teams.

What is the difference between Hispanic and Latinx?

The short answer is: it’s nuanced! Britannica shares some guidance on the topic.

In general, “‘Latino’ is understood as shorthand for the Spanish word latinoamericano...and refers to (almost) anyone born in or with ancestors from Latin America and living in the U.S.”

On the other hand, “‘Hispanic’ is generally accepted as a narrower term that includes people only from Spanish-speaking Latin America, including those countries/territories of the Caribbean or from Spain itself.”

However, Britannica notes that these categorizations are imperfect. That’s because our unique family histories mean that many people consider themselves to be a part of multiple groups. Additionally, some people may prefer to identify more specifically with their country of origin.

How can I learn more about Hispanic Heritage Month?

As it happens, there are many online resources to inform you and your team about occasions like Hispanic Heritage Month. To get started, visit HispanicHeritageMonth.gov. From there, you can explore National Archives and keep an eye out for upcoming events.

We wish you and your team a happy Hispanic Heritage Month filled with learning and fun. For an interactive virtual experience, reserve your spot for our upcoming Hispanic Heritage Month virtual team building session!