Looking for Hispanic Heritage Month social media ideas? This Hispanic Heritage Month Social Media Toolkit includes ready-to-use post ideas, content prompts, marketing tips, and sample captions to help your organization celebrate Hispanic Heritage Month across your social media channels.
Observed annually from September 15 through October 15, Hispanic Heritage Month recognizes the history, cultures, and contributions of Hispanic and Latinx communities throughout the United States. It’s an opportunity for organizations to celebrate diverse voices, share educational resources, highlight Hispanic leaders and creators, and demonstrate your commitment to fostering an inclusive workplace.
Whether you’re planning your September and October content calendar or looking for meaningful ways to engage employees, customers, or your online community, this guide will help you create thoughtful, authentic Hispanic Heritage Month social media posts. Read on to find creative content ideas, engagement prompts, and examples you can customize for your brand.
Hispanic Heritage Month Social Media Toolkit
Top Hispanic Heritage Month social media ideas:
- Share Hispanic quotes, reading recommendations, podcasts, and music
- Pair your posts with meaningful community action
- Plan a Hispanic Heritage Month team building activity and share about it on your company’s social media
- Expand your company’s social media feed by following more Hispanic creators
- Amplify Hispanic voices and messages on your social media, with creators’ permission
In this post, you’ll find:
- Ideas for what to post on your company’s social media during Hispanic Heritage Month
- Respectful ways to celebrate Hispanic heritage, plus what to avoid
- Ideas to support and engage with your local Hispanic community
- Quotes, historical facts, and other sharable content
- Frequently asked questions about Hispanic Heritage Month
- Inspiring examples of companies celebrating Hispanic heritage on social media
Plan a Virtual Hispanic Heritage Celebration & Share on Social Media
One of the best ways to create meaningful Hispanic Heritage Month social media content is highlighting how your organization is celebrating the occasion. Invite employees to participate in an interactive experience and share photos, takeaways, and reflections afterward.
Unexpected Virtual Tours & Training offers immersive Hispanic Heritage Month virtual events designed to educate, engage, and inspire teams. Programs like HHM: La Identidad explore Hispanic and Latiné identity through a live virtual journey to Los Angeles, while HHM: Somos Americanos celebrates the history, culture, and contributions of Hispanic and Latiné communities across the United States.
Each experience is led by expert facilitators using interactive storytelling, live on-location guides, trivia, and discussion to create an event employees genuinely enjoy. Learn more about our programs in the short video below!
After your event, encourage participants to share their favorite moments for use on your company’s social media channels, post key takeaways, spotlight what your team learned, and thank employees for joining the celebration. It’s an authentic way to recognize Hispanic Heritage Month while demonstrating your organization’s commitment to learning, inclusion, and workplace culture.
Pair Your Social Posts with Meaningful Action
Before you plan your Hispanic Heritage Month social media campaign, consider how you can pair your content with meaningful action. After all, actions speak louder than words.
A recent article by Forbes reiterates the importance of meaningful action when it comes to inclusion at work. The article noted:
“Business leaders and employees continue to see positive organizational impacts from their inclusion efforts, including enhanced reputation, sales and talent recruiting.”
Find ideas for meaningful action throughout this blog post. A few ideas: sponsor a local festival celebrating Hispanic culture, plan a volunteer day with a local nonprofit serving Hispanic communities, or learn about Hispanic culture together. There are many ways to pair your words with action. You can even ask your team to contribute ideas, helping with employee buy-in!
Above all, remember that social media posts are just one part of a meaningful Hispanic Heritage Month campaign.
Share Inspiring Quotes from Hispanic Leaders on Social Media
Quotes from noteworthy figures have the power to inform and inspire your audiences. Additionally, social media posts that feature quotes are highly “shareable,” which can help amplify your message and boost engagement with your company’s accounts.
This Hispanic Heritage Month, share quotes from Hispanic and Latinx activists, authors, public figures, and more. Use your company’s preferred fonts and colors to design on-brand quote graphics. One of our favorite quotes is from Justice Sonia Sotomayor, featured in the image above.
To learn more about Sotomayor and her Latina identity, book our top-rated program for Hispanic Heritage Month, La Identidad. This virtual tour explores Latin and Hispanic identities through fascinating stories, trivia, and interactive elements.
Additionally, find our favorite quotes (one for every day of Hispanic Heritage Month!) in this guide: 30 Powerful Quotes for Hispanic Heritage Month.
Be Respectful of Hispanic Culture & Avoid Appropriation
There’s a difference between cultural appreciation and appropriation. Sometimes, it’s tricky to know what’s acceptable, especially in a workplace environment.
As a result, some companies find it helpful to hire a consultant to help shape your plans. That way, you can rely on the expert guidance of someone who is familiar with best practices, which can evolve over time.
In general, many resources agree on a few key things to avoid during Hispanic Heritage Month. For instance, your team should skip the sombreros, moustaches, or any other attire that treats culture as a costume. Additionally, it’s important to recognize that there are many different subcultures within Hispanic culture. Different countries and communities have their own unique histories, customs, and languages.
Want to learn more about appreciation vs. appropriation? Watch the quick 4-minute video below for easy tips and best practices!
Share What You’re Watching, Reading, & Listening to in Honor of Hispanic Heritage
Explore Hispanic heritage by watching, reading, and listening to works by Hispanic and Latinx creators with your team. Then, share your favorites on your company’s social media. You’ll build connection with your audiences while sharing your company’s belonging initiatives.
Additionally, consider making your posts interactive! For example, share a poll in your Instagram story, make a fun TikTok that invites comments, or ask a question in your caption. For instance: “What’s your favorite book by a Hispanic author?” Or: “What’s the best Latinx-hosted podcast you’ve listened to?”
Types of recommendations to share on social media during Hispanic Heritage Month:
- Hispanic Heritage Month book recommendations by Hispanic authors
- Songs by Hispanic artists and playlists featuring Hispanic and Latinx artists
- Your favorite magazines, e-zines, and poetry journals celebrating the Hispanic community
- Films and documentaries about Hispanic history and culture
- Podcasts hosted by Hispanic people
Share About Hispanic History with Your Followers
Rather than using Hispanic Heritage Month as an opportunity to promote your company, consider it a chance to share knowledge instead.
Meaningful ways to spotlight Hispanic history & culture on social media:
- Share this one-minute video about Hispanic Heritage Month from the Hispanic Council.
- Feature a noteworthy Hispanic inventor, author, artist, activist, or scientist and highlight their life and accomplishments.
- Post a fact about Hispanic history or culture that your team found surprising or inspiring.
- Recommend a book, podcast, documentary, or local event that celebrates Hispanic and Latiné voices.
This type of educational content helps your audience learn something new while positioning your organization as a thoughtful contributor to the conversation. By leading with curiosity and respect, you can celebrate Hispanic Heritage Month in a way that’s both meaningful and authentic.
Collaborate with Hispanic Content Creators
Partnering with a content creator can be a mutually beneficial way to run a Hispanic Heritage Month social media campaign.
Depending on your company’s size, budget, and industry, there are a variety of ways to engage with a content creator. These range from affiliate marketing links to sponsoring Hispanic content creators, and more.
Want to learn more about the landscape of Hispanic and Latinx influencer marketing? Explore Buzzfeed’s list of top Latine content creators to follow and learn from.
Support Causes that Serve Hispanic Communities
If your company has specific initiatives that support the Hispanic community, this is a perfect time to share about them. For instance, your company might volunteer with a nonprofit serving the Hispanic community. Or, maybe you have vendor guidelines that require your company to purchase from a wide variety of businesses that represent your community.
On the other hand, if your company doesn’t actively support the Hispanic community, this may be a moment to pause, examine why sharing about Hispanic Heritage Month is important to your company, and decide on action steps.
Hispanic organizations to support this month (and year-round!):
- Green Latinos: “An active communidad of Latino/a/x leaders, emboldened by the power and wisdom of our culture, united to demand equity and dismantle racism, resourced to win our environmental, conservation, and climate justice battles, and driven to secure our political, economic, cultural, and environmental liberation.”
- Voto Latino Foundation: This nonprofit arm of the political organization Voto Latino is dedicated to registering Latinx voters and encouraging civic participation.
- The Hispanic Institute: A nonprofit that provides “an effective education forum for an informed and empowered Hispanic America.”
You can also reach out to your local Hispanic Chamber of Commerce to find creative ways to engage with your local community!
Use #HispanicHeritageMonth Hashtags
Including relevant hashtags can help people discover your Hispanic Heritage Month social media posts and connect your content to broader conversations taking place across platforms. While hashtags work differently on each social network, they’re still a useful way to categorize your content and increase its discoverability.
Consider Adding a Few of these Hashtags to Your Hispanic Heritage Month Posts:
- #HispanicHeritageMonth
- #HispanicHeritageMonth2026
- #Latinx, #Latina, #Latino
Choose hashtags that are relevant to your post, and avoid overloading your caption. Pairing one or two broad Hispanic Heritage Month hashtags with more specific hashtags related to your event, community, or industry can help your content reach the audiences you’re hoping to engage.
Diversify Your Social Feed by Following Hispanic Creators
Hispanic Heritage Month is a great time to diversify your social media feed, in your personal life and for your company. Take a few minutes to scroll through your company’s “Following” list on your social media platforms. Is your account following thought leaders that represent different backgrounds and experiences?
If not, now is a great time to seek out a wide variety of creators to follow, including those from the Hispanic community. You’ll cast a wider net for re-sharable content while also learning about different points of view and issues.
Even after Hispanic Heritage Month is over, it’s important to seek out content creators who represent diverse races, backgrounds, age groups, sizes, gender identities, locations, abilities and disabilities, and more.
Amplify Hispanic Voices
After you diversify your company’s social media feed (idea above), consider amplifying Hispanic voices to your audience. By re-sharing content from Hispanic and Latinx creators, you’re helping expand your audiences’ worldviews while sharing important messages.
That said, remember to always ask ahead of time when sharing other people’s work to your audience. This best practice helps ensure that your company is respectful of Hispanic creators who devote time, energy, and resources to their content.
Social Media Inspiration: Top Brands’ Hispanic Heritage Month Social Posts
While your social media content should reflect your brand’s unique voice, it can be helpful to draw inspiration from organizations that have celebrated Hispanic Heritage Month thoughtfully. Here are a few companies that created engaging Hispanic Heritage Month content this past year.
Accenture: Celebrate Your Company’s Commitment to Inclusion
As a global professional services and consulting company, Accenture kicked off Hispanic Heritage Month with a simple but effective awareness post. Rather than promoting their services, Accenture reaffirmed their commitment to creating an inclusive workplace where employees can bring their full selves to work.
This type of introductory post is a great way to acknowledge the month, establish your company’s values, and set the stage for additional Hispanic Heritage Month content throughout September and October.
Publix: Recognize Employees and Their Stories
Regional grocery retailer Publix Super Markets celebrated Hispanic Heritage Month by highlighting two sisters of Hispanic descent, Amy and Nataly, who are excelling in the company’s marketing department.
Employee spotlights are one of the most authentic ways to celebrate cultural heritage, because they center the people who make your organization successful. With permission, consider featuring Hispanic or Latino employees through interviews, career journeys, favorite traditions, or reflections on what Hispanic Heritage Month means to them. These posts help put real faces behind your company while fostering a sense of belonging and appreciation.
Bear in mind, not all employees will want to be featured on your company’s social media channels and/or for Hispanic Heritage Month, for a wide variety of reasons. Be sure that participation is enthusiastic and optional!
Perkins&Will: Showcase Work through a Cultural Lens
Global architecture and design firm Perkins&Will honored Hispanic Heritage Month by highlighting projects influenced by the creativity, perspectives, and contributions of its Hispanic and Latino designers. The firm connected the observance back to its core business by showcasing completed work that reflects culture, identity, and community.
This is a great example of how your company can celebrate Hispanic Heritage Month in a way that feels authentic to your industry. Consider featuring projects, products, initiatives, or client work that demonstrate your organization’s values while recognizing the people who helped make them possible.
DLR Group: Amplify Employee Voices
Architecture and design firm DLR Group shared an article written by one of its Hispanic design leaders, giving employees a platform to discuss representation, career pathways, and the importance of inclusive design.
Instead of speaking for the community, the company elevated an authentic perspective from within its own team. Employee spotlights, personal stories, and thought leadership pieces can make your Hispanic Heritage Month content feel more meaningful while demonstrating your organization’s commitment to diversity and inclusion year-round.
Goya: Highlight Community Partnerships and Service
As one of the world’s largest Hispanic-owned food companies, Goya Foods used Hipsanic Heritage Month to recognize the NYPD Hispanic Society with its Community Impact Award. The post celebrates organizations making a difference while reinforcing Goya’s long-standing investment in Hispanic communities.
If your business partners with nonprofits, schools, cultural organizations, or local leaders, Hispanic Heritage Month is an excellent opportunity to shine a spotlight on those relationships and the impact you’re making together.
Additionally: Goya Foods extends their impact by consistently posting about their support of Hispanic communities and initiatives throughout the year. For instance, in summer 2026, the brand posted about their efforts to support Venezuelans after a devastating earthquake through their “Goya Gives” program.
Their posts show that Goya’s support for the Hispanic community isn’t limited to a single month. By highlighting their ongoing philanthropic efforts, the company demonstrates an authentic, year-round commitment to the people and communities at the heart of their brand.
Frequently Asked Questions About Hispanic Heritage Month
What is Hispanic Heritage Month and when is it celebrated?
Hispanic Heritage Month is celebrated annually from September 15 through October 15 in the United States. The month recognizes the history, cultures, and contributions of Hispanic and Latin communities that have helped shape the nation.
Originally established as Hispanic Heritage Week by President Lyndon B. Johnson in 1968, the observance was expanded to a month by President Ronald Reagan in 1988. September 15 was chosen because it marks the independence anniversary of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additionally, Mexico, Chile, and Belize also celebrate important national observances during this period.
Today, Hispanic Heritage Month is recognized through educational programs, cultural festivals, music, food, art, community events, and workplace celebrations that honor the diverse histories and traditions of Hispanic and Latin communities.
How can I respectfully celebrate Hispanic Heritage Month on social media and at work?
The best way to celebrate Hispanic Heritage Month is by focusing on education, amplification, and authentic engagement rather than promotion.
On social media, consider highlighting Hispanic leaders, artists, scientists, entrepreneurs, and creators; sharing educational resources about Hispanic history; supporting Hispanic-owned businesses; and amplifying content from Hispanic voices. In the workplace, you can organize educational lunch-and-learns, invite guest speakers, host trivia or cultural learning sessions, volunteer with organizations serving Hispanic communities, or plan a Hispanic Heritage Month virtual event that encourages meaningful discussion and learning.
Looking for more inspiration? Explore our guide to Hispanic Heritage Month Activities for Work for ideas designed for in-person, hybrid, and remote teams.
What is the difference between Hispanic, Latino, Latina, Latine, and Latinx?
These terms have overlapping meanings, and many people have personal preferences for how they identify. In general:
- Hispanic refers to people from, or descended from, Spanish-speaking countries, including Spain and many countries in Latin America.
- Latino and Latina generally refer to people from, or with ancestry in, Latin America, regardless of language.
- Latine is a gender-neutral alternative that some individuals and organizations prefer.
- Latinx is another gender-inclusive term used by some people, particularly in academic, advocacy, and workplace settings, though surveys have found it is not widely used among U.S. Hispanic adults.
Because identities are personal and diverse, it’s always best to respect the language individuals use to describe themselves. When possible, asking someone how they prefer to identify is the most respectful approach.
Resources for Learning More about Hispanic Culture & History
A great place to start is HispanicHeritageMonth.gov, which features educational materials, historical information, virtual exhibits, and events from organizations across the United States. You can also explore resources from the National Archives, Smithsonian Latino Center, and the Library of Congress to learn more about Hispanic history, influential leaders, cultural traditions, and the lasting contributions of Hispanic and Latin communities.
The more you learn, the easier it becomes to create thoughtful, accurate, and meaningful Hispanic Heritage Month content that celebrates the richness and diversity of these communities.
Bring Hispanic Heritage Month to Life
Great social media starts with meaningful experiences. If you’re looking for a Hispanic Heritage Month event your employees will genuinely enjoy and actually learn from, Unexpected Virtual Tours & Training offers immersive virtual experiences that go beyond surface-level celebrations.
Led by expert facilitators and historians, our interactive programs combine storytelling, trivia, live on-location guides, and engaging discussions to explore the history, culture, and contributions of Hispanic and Latiné communities. Whether you’re planning an ERG event, company-wide celebration, or inclusivitiy initiative, we’ll help you create an experience your team will remember long after Hispanic Heritage Month ends.
Plus, optional add-on Treat Boxes (pictured above) add to the fun and create a hands-on memory with delicious products from Hispanic-owned brands.
Explore our Hispanic Heritage Month programs or contact us today to reserve your preferred September or October date!
Book Your Team’s Hispanic Heritage Month Team Building Session
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